The second of our crafternoon sessions – # pen & ink. We experimented with brush lettering and drawing with inks. The brush pens were a big hit, Zig and Tombow both being popular alongside the more traditional paint brush & ink.
It was a bit of a type frenzy to begin with, w’s were obsessed about. We put into practise some basics, stroke, varying direction & pressure (fat down, thin up : )
Then the colours came out – and the masking fluid, opened up a load more potential. Beautiful washes of colour with type reversed out.
Tea drank, pastries eaten, silence descends as the concentration levels hit their peak : )
We had all thought prior about type we may want to explore, so we had poems for friends, type for wall art and a little boys bedroom, birthday wishes and party invites.
It was of course the run up to Mothers day, so a lot of us tried our hand at making something we would be happy to send.
Tongues out – mean business : )
It was nice to see everyone’s individual styles start to come together, quite a varied bunch in the end.
Little geo repeats and graphic florals explored amongst others…
… and beautiful contemporary script.
A beautiful spring wedding and a vibrant palette
After chatting to Anna and getting further details and an idea of what the couple were looking for, I compiled initial mood boards to show potential direction – this one is for the simplicitity of type…
…and this one to be suggestive of spring – but not to fussy. They loved the idea of yellow as daffodills were going to be part of their floral displays on the day.First pass, the grey type for the front cover – simple and elegant, with leaves being used over flowers as decoration.
Love the yellow – mixed to match the vibrant yellow envelopes.
Second pass and initial cuts to enable registration of the internal type details
All printed, time for final trimming and the fold
The finished invite, the yellow is a very happy colour indeed : )
As always it was lovely to be approached by the wonderful team at Rowen & Wren to design and print their Christmas cards this year which would be sent to their suppliers, friends and the press. A little keep-sake for your tree.
I think this is what I love about working with Rowen & Wren – nice open briefs and a trust in the end result. Only criteria was, that it was to feature a tip-on brass star decoration that could be removed and kept.
The final proposal was an amalgamation of two proposals, the close up tree detail with the decoration, and the calendar entry. I really liked the idea of the card having a function as a count down to christmas so you could use both the star as a decoration but the card itself had a purpose.
First print pass, and a little trimming – testing the fold.
Goollllllllllldddddddddd! Sooooo shiny – I love it.
Final consertina folding and stacking ready for delivery.
All done and dusted, it’s the total satisfaction of each print pass revealing more of the design, building up the layers.
The decoration, the hanging calendar, and the calendar entry, how many more sleeps?
A lovely woodland inspired wedding suite for Kerry and Chris soon to be married in March. They liked the idea of using the very humble kraft card but adding luxury with the addition of gold foil and the pop of an intense white ink. This was a lovely project as it required initial direction and moodboards, which is always a satisfying part of the process – helping to make sense of all the elements and ideas the couple have.
First things first – a little bit of direction. This was a lovely open brief, so it was good to listen to what the couple were after, what they liked and so on and propose a couple of different directions/themes which might appeal.. The image above is an edited view of proposed colours, flowers, cake details, materials, wedding setting and details to inspire the couple and set the scene.
Kraft card stacked ready to go, and the first run of invtes. Screen-printed with opaque white for a super punchy colour.
Save the dates, an adaption of the main design but still with the white foliage and gold foil mix.
Foiling stage – I love this bit, always satisfying, aways effective, and it works beautifully on the substantial Kraft card.
The finished Save the date cards.
The kraft folders were all made by hand to allow the kraft colour to be consistant throughout the suite. They were teamed with digitally printed elements for the RSVP and the details inserts. Again the neutral print matching back to the kraft colour.
Just packing up – assembling the final packs ready for delivery. A little paper string fastening and printed tag complete the package.
A little Lillapa regram from @karenlass on Instagram
Interesting project designing an identity with a dual personality. On the one hand a creative craft business – fluid, fun and full of energy, and on the other hand a professional retail consultancy, still with a creative output but geared to a different customer base entirely – professional, business to business advice. I liked the idea of using the same motif but treating it in different ways to show the two scopes of the business proposition, appealing to the crafter and to businesses.
Starting point – raiding my button jar and initial sketches
Close up of the two motifs
The full suite. Dual letterheads, comp slips and business card. Sticker seals were the icing on top.