Rowen & Wren Christmas cards – Winter berry design

Imagine my excitement when I was approached by the lovely Lucy at Rowen & Wren, to design and print a set of Christmas cards and gift tags for their new AW13 collection.

Lucy loved the cosy christmas design from last year with our winter trees and log cabins, so I wanted to present a few options I thought might hit the mark. I liked the idea of producing something a little more classic, that suited Rowen and Wren and the direction they were taking. They also had a lovely colour palette to play with, incorporating inky blues, sage greens, soft greys and burnt oranges. In the end we settled for the winter berry design, in two colourways - indigo and eucalyptus, letterpress printed onto a beautiful textured stock, and finished with a flourish of satin silver foil. Righty-ho, time to rustle up the troops and get started.

Making minor adjustments to Bertha, before the initial print run.

First pass, and safe storage while we’re waiting for the ink to set off, ready for the shiny bit

I liked the contrast of the ink on the textured 320gsm card and the super slick foil finish. The card sets are completed with ribbed Kraft envelopes in a glassine bag. The berry motif was also picked up in the kraft tags and header cards too. I used rubber stamps for the packaging and bound the envelopes with bakers twine picking up the colour from the prints. A pleasing result.

Matching the second colourway, almost there.

The tags were hand pressed from a cutting die I designed, I preferred the scalloped edge to the usual tag shape, I thought it suited the design better.

Just adding the finishing touches.

The final cards and tags in their glassine bags and kraft packaging.

Packed and ready for off, how satisfying

The final pictures shot by Rowen and Wren…Thank you kindly R&W xx

If you’d like to purchase a set of cards or tags you can find them here.

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