Smart as a…

Interesting project designing an identity with a dual personality. On the one hand a creative craft business – fluid, fun and full of energy, and on the other hand a professional retail consultancy, still with a creative output but geared to a different customer base entirely – professional, business to business advice. I liked the idea of using the same motif but treating it in different ways to show the two scopes of the business proposition, appealing to the crafter and to businesses.

 Starting point – raiding my button jar and initial sketches

Close up of the two motifs

The full suite. Dual letterheads, comp slips and business card. Sticker seals were the icing on top.

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