Smart as a…

Interesting project designing an identity with a dual personality. On the one hand a creative craft business – fluid, fun and full of energy, and on the other hand a professional retail consultancy, still with a creative output but geared to a different customer base entirely – professional, business to business advice. I liked the idea of using the same motif but treating it in different ways to show the two scopes of the business proposition, appealing to the crafter and to businesses.

 Starting point – raiding my button jar and initial sketches

Close up of the two motifs

The full suite. Dual letterheads, comp slips and business card. Sticker seals were the icing on top.

Vanilla Sense update

An update on Vanilla Sense, looking at homepage and packaging, as I didn’t really cover this in previous post.

This was an initial proposal for the route Bettina decided upon, just giving a flavour of how the flag from the the logo could be picked up in the packaging.

The cake, the cards, and the cute little flags, which double up as stickers for sealing boxes and bags.

Nice close up with liberty fabric.

The finished packaging with cards and flag cake toppers.

What can I say…they don’t hang around long. Yum yum!

The acting temporary homepage, until Bettina gets her portfolio of work together.

Vanilla Sense

So pleased to be able to support another new business idea. Vanilla Sense is a new venture from Bettina Perdomo. She creates delicious cakes and desserts, I can concur, they are indeed amazing. She mixes her South American routes with a British sweet tooth , for an interesting combination which I’m sure will be a success. Vanilla is actually a really interesting plant, an orchid no less, which translates as ‘little pod’ – cute. It grows as a vine, climbing up an existing tree or other support, which is what we have tried to capture with the curly V clinging on to the A. Subtle, but we like it. Good luck Bettina, and if you need any more guinea pigs for cake tasting, just say the word! xx

Almost there, just a little tweak to go

Inked up and ready to roll

The peg shot

How satisfying, a fresh stack of printed goodness

The finished print, Naturalis in smooth vanilla, 330gsm, single colour print run.

Michael’s Travel – A new venture

A good friend of ours has decided to embark on a new venture. He’s leaving his feathered friends behind, and instead starting a business taking small groups on tailored excursions. Building on his previous work as a driver and guide on overland tours in exotic places. He will be taking clients on tours of the UK, visiting places of architectural, agricultural and historical interest and will organise all travel and accommodation too. He already has his first group signed up and they’re coming all the way from Chile. It’s going to be a whirlwind tour, covering the length and breadth of the UK, should be good fun.

Business card, Colorplan in imperial blue, 350gsm and satin silver foil finish.

Folio with button & string fastening

Letterhead & folio cover

We decided to use the compass motif in the end as it was ambiguous enough to cover the breadth of his tours and subject matter, but also suggestive enough for the work he will be embarking upon. It also allowed us to play with the placement of the motif, turning the compass on it’s head so the W becomes the M instead. This was initially going to be a letterpress brief, but the simplicity of the job felt like it needed something just a little more special. The foil finish did just that, and the distressed finish you get on the navy stock, gives it a more vintage feel. A happy customer. Michael’s surname incidentally is Barker which translates as shepherd, perfect for someone who will be looking after and guiding individuals. We wish him all the luck in his new venture.